The Center for Health and Safety Culture worked with the Alaska Wellness Coalition (a state-wide organization of local coalitions working collectively to improve the health and wellness of all Alaskans) to reduce underage drinking across the state. The aim of this project was to build the capacity of substance abuse coalitions, to assess local cultures, […]
Projects
- All
- Child Wellbeing
- Mental, Emotional, and Behavioral Health
- Problem Gambling
- Social Norms Marketing
- Substance Misuse
- Traffic Safety
- Violence
Reducing and Preventing Child Maltreatment in West Virginia
TEAM for West Virginia Children and the Center for Health and Safety Culture engaged in a multi-year project supporting efforts to reduce and prevent child maltreatment and promote positive outcomes for children in West Virginia by growing positive parenting norms, supporting safe, stable, nurturing relationships, creating safe sleeping environments and behaviors, and reducing shaken-baby syndrome. […]
Reducing Underage Drinking by Fostering Change and Transformation in Oregon
The Center for Health and Safety Culture and the Oregon Health Authority’s Addiction and Mental Health Division engaged in a multi-year project to transform attitudes related to underage drinking. The Center provided trainings on the Positive Community Norms (PCN) framework developed and implemented baseline surveys to measure existing positive norms, perceived norms, and critical gaps […]
Exploring the Integration of Normative Clarification with Media Literacy Curriculum in Montana
Recognizing that many youth drastically misperceive the prevalence of risky behaviors among their peers and the significant role the media can play in creating these misperceptions, The Center for Health and Safety Culture worked in partnership with the Montana Office of Public Instruction to integrate normative clarification into media literacy curriculum. The Center created a […]
Positive Community Norms Project to Reduce the Misuse of Alcohol in Wyoming
The Center for Health and Safety Culture (Center), in partnership with the Mental Health and Substance Abuse Division of the Wyoming Department of Health, worked to reduce adult binge drinking and underage alcohol use in Wyoming through the utilization of the Positive Community Norms framework. Throughout this multi-year project, the Center provided trainings on the […]
Beverage Consumption Pilot Study: 2001-2002
MOST of Us partnered with the Montana Team Nutrition Program to pilot test a survey instrument for the development of a social norms marketing approach to promote healthful beverage consumption among middle school youth in Montana schools. The project sought to assess actual versus perceived behaviors concerning beverage consumption among the target audience and began […]
Methamphetamine Education and Prevention Project: 2004-2005
The goal of this project was to develop curriculum resources for middle and high school teachers and community youth groups about methamphetamine. MOST of Us developed two interactive, innovative classroom presentations that took a different approach to educating youth about the dangers of methamphetamine use and production. The first curriculum program challenged students to make […]
Increasing Support for Automated Enforcement
The Center worked with the Edmonton Office of Traffic Safety to provide media recommendations on how to foster broad support for automated enforcement strategies used in the City of Edmonton, Alberta, Canada. Edmonton used a wide variety of automated enforcement technologies, including red light cameras, speed through intersection cameras (“green light” cameras), and photo radar. […]
Measuring Minnesota’s Traffic Safety Culture
The Center worked with the Minnesota Department of Transportation to develop a tool that could be used to measure and assess changes in Minnesota’s traffic safety culture. The instrument was based on several theories of behavior, including social norms theory and the theory of planned behavior. The instrument addressed traffic safety values, beliefs, and behaviors […]
Reducing Motor Vehicle Incidents in the Workplace
The Center was working with Health and Safety Ontario/Workplace Safety and Prevention Services (HSO-WSPS) in a multi-year effort to reduce motor vehicle incidents in Ontario using the Positive Community Norms framework. This project focused on the workplace and sought to reduce six risky driving behaviors: not wearing a seatbelt, texting while driving, using a cell […]
Reducing Youth Substance Abuse and Risky Behaviors in the Four Corners Area
The San Juan Community Partnership (San Juan County, NM) worked with the Center over several years to address a variety of substance abuse issues and risky behaviors among youth in the Four Corners area using the Positive Community Norms framework. Issues included underage drinking, tobacco use, methamphetamine use, drinking and driving, and seat belt usage. […]
Reducing Fatal Single-Vehicle Run-Off-the-Road Crashes
The Center worked with the Idaho Transportation Department (ITD) to reduce fatal single-vehicle run-off-the-road (SV-ROR) crashes in Idaho using the Positive Community Norms framework. After analyzing data in Idaho’s Crash Database, the team elected to focus on one of the leading contributing factors to these crashes: alcohol impairment. The challenge was to identify a media-based […]
The Role of Research in the Developement of Effective Strategies
We develop strategies that transform culture to improve health and safety in organizations and communities. The development of these strategies is based on scientific research to ensure they are valid and effective.
Given the diversity of communities, there are rarely existing solutions that fit the unique culture of a community. Instead, efforts to improve health and safety in a community need to begin with research to understand the local culture and analyze its effect on behavior.
Our research is designed in partnership with the communities we serve to ensure we are addressing the social issues that are most important to them. Such partnerships ensure that the strategies we propose from this research are relevant and supported by these communities.





