The Center offers several different training opportunities for those seeking a process to improve health and safety in their community or organization; The Positive Culture Framework for those looking to improve their skills in leadership, communication, and integration; and for those interested in learning about stigma and how to reduce its negative impact on health and safety. Each is explained below. The Center hosts annual Positive Culture Framework Trainings and invites communities and/or organizations to host their own training.

PCF Training, Katie Dively

Positive Culture Framework Training

The Positive Culture Framework (PCF) Training is an open training offered annually and often biannually. This three-day event provides a foundation for efforts to improve health and safety that address a wide variety of complex social issues. Training attendees will:

  • Learn how culture influences behavior
  • Develop and refine skills in three critical areas: leadership, communication, and the integration of effective strategies
  • Gain specific next steps for transforming culture to improve health and safety

We typically hold in-person trainings in different locations across the country, and in the past year we’ve also been offering virtual trainings that have proven effective as well.

PCF Training, Jay Otto

Host a Training

One, Two, or 2.5-Day Training

We provide one, two, or 2.5-day trainings on the Positive Culture Framework (PCF) – a process for improving health and safety across a community or organization. The training sessions cover our latest transformational process and help build the capacity of communities and organizations by initiating the development of individual skills in three critical areas: leadership, communication, and the integration of effective strategies. Participants will leave with specific next steps for PCF process implementation focused on transforming culture to achieve health and safety goals. After completing one of our two or 2.5-day trainings, you are eligible for guide service.

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Upcoming Training


Skills Trainings

Skills trainings are more focused, specialized trainings for each of the three PCF skills to bolster implementation. To host a PCF Skills training, click here.

View our complete YouTube PlayList on the  Positive Culture Framework [ Here ]

PCF Training image

Communication Skills – Social Norms Marketing

One or Two-Day Training

The Positive Culture Framework (PCF) Communication Skills Training helps participants understand the underlying theory driving individual behavior and provides a seven-step process for developing effective communication. Individuals will learn best practices for the implementation of a social norms marketing campaign and tips on how to make prevention communication more powerful. Participants will leave the training with specific next steps to effectively communicate to improve health in their community. After completing the two-day training, you are eligible for guide service.

Leadership Skills

One-Day Training

The Positive Culture Framework Leadership (PCF) Skills Training provides participants an opportunity to grow and practice their leadership abilities. The training focuses on three specific areas of prevention leadership: raising concern about the issue being addressed while providing hope that change is possible; shifting the focus of prevention from changing an individual, to one where change is taking place across the systems in a community to create transformation; and, how to create environments where people choose healthier and safer behaviors for themselves. Prevention practitioners are leaders in both communities and organizations. Leaders cannot force others to change behaviors; however, they can create conditions in which behavior change is more likely.

Integration Skills

One-Day Training

The Positive Culture Framework (PCF) Integration Skills Training provides prevention coordinators an opportunity and the tools to map their current prevention strategies in a way that reveals gaps in services and systems, as well as, provide tips on how to align and leverage prevention strategies for greater impact. Health and safety issues are very complex, and there are no simple solutions to issues like substance abuse, traffic safety or violence. No single strategy that can successfully address these issues; it takes a variety of strategies to create change. The integration, or alignment of prevention strategies within an organization or a community is critical.

Stigma Training

This training is for anyone working in the field of health and safety that would like to understand how stigma is associated with a variety of negative social and health outcomes; why certain conditions and issues become stigmatized; how stigma is a barrier to progress on social issues in the fields of public health, prevention, mental health, and substance misuse; and how stigma can be reduced to better serve our communities.

Stigma training provides a foundation for recognizing how stigma impacts efforts to improve health and safety. Training attendees will:

  • Recognize the impact of stigma on important health and social issues like the misuse of substances and mental health disorders
  • Identify how stigma is manifested and factors that contribute to stigma
  • Learn about ways to reduce stigma and be able to apply specific strategies to their work

In-person or virtual trainings are offered.

Continuing Education Credits are available to all attendees upon completion of the training.



Interested in a Training?