The primary goal of this project was to create an Implementation Guide to support the planning and initiation of statewide social norms campaigns focused on impaired driving. The result is the forthcoming publication “How to Use Social Norms Marketing to Prevent Driving after Drinking: A MOST of Us Toolkit.” The Toolkit supports the planning and […]
ParentingMontana.org
ParentingMontana.org strengthens social and emotional skills of parents and their children contributing to healthy, successful lives and reductions in risky behaviors.
Projects
All
- All
- Child Wellbeing
- Mental, Emotional, and Behavioral Health
- Problem Gambling
- Social Norms Marketing
- Substance Misuse
- Traffic Safety
- Violence
MOST of Us Prevent Drinking and Driving Campaign: 2000-2003
Links Montana Department of Transportation National Highway Transportation Safety Administration Montana’s MOST Of Us Don’t Drink & Drive Campaign — A Social Norms Strategy To Reduce Impaired Driving Among 21-34 Year Olds. The MOST of Us Prevent Drinking and Driving Campaign pioneered new prevention approaches and was the first in the country to utilize social […]
Impaired Driving Prevention Statewide Technical Assistance: 2003-2004
Links Montana Department of Transportation National Highway Traffic Safety Administration (NHTSA) MOST of Us delivered strategic technical assistance to the 16 Safe Kids / Safe Communities (SKSC) Coalitions across Montana on impaired driving prevention projects. MOST of Us provided the coalitions with media messages, marketing strategies, prevention activities and evaluation tools to help them pursue […]
Community and Parent Involvement Campaign: 1999-2000
Links Montana Department of Health and Human Services Parents. The Anti-Drug AADAC | Parents: Prevention For this project, MOST of Us conducted a pioneering survey to assess what parents do to prevent their teens from engaging in substance abuse. The results showed that the vast majority of Montana parents report taking constructive steps to protect […]
Campus-Wide Social Norms Alcohol Campaign 2005-2006
MOST of Us has begun the strategic planning and environmental advocacy work for the first campus-wide social norms campaign at the University of Nevada, Las Vegas. The initial grant includes long-range planning for a five-year campus intervention to reduce high-risk drinking among the student population. Sponsor: University of Nevada – Las Vegas
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The Role of Research in the Developement of Effective Strategies
We develop strategies that transform culture to improve health and safety in organizations and communities. The development of these strategies is based on scientific research to ensure they are valid and effective.
Given the diversity of communities, there are rarely existing solutions that fit the unique culture of a community. Instead, efforts to improve health and safety in a community need to begin with research to understand the local culture and analyze its effect on behavior.
Our research is designed in partnership with the communities we serve to ensure we are addressing the social issues that are most important to them. Such partnerships ensure that the strategies we propose from this research are relevant and supported by these communities.