Montana Logo strengthens social and emotional skills of parents and their children contributing to healthy, successful lives and reductions in risky behaviors.

Together for Life Logo
Together for Life - Utah

Together for Life Utah is increasing seat belt use in Box Elder, Cache, Carbon, Iron, San Juan, Sanpete, Sevier, Tooele, and Uintah Counties.

Washakie Logo file
Washakie County Social Norms Marketing Campaign

A social norms marketing campaign for reducing underage drinking among high school students in Washakie County, WY.

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The Role of Research in the Development of Effective Strategies

We develop strategies that transform culture to improve health and safety in organizations and communities. The development of these strategies is based on scientific research to ensure they are valid and effective.

Given the diversity of communities, there are rarely existing solutions that fit the unique culture of a community. Instead, efforts to improve health and safety in a community need to begin with research to understand the local culture and analyze its effect on behavior.

Our research is designed in partnership with the communities we serve to ensure we are addressing the social issues that are most important to them. Such partnerships ensure that the strategies we propose from this research are relevant and supported by these communities.


  • All
  • Child Wellbeing
  • Domestic Violence
  • Mental, Emotional, and Behavioral Development
  • Problem Gambling
  • Social Norms Marketing
  • Substance Misuse
  • Traffic Safety

Montana Faith Health Cooperative: 2002-2003

MOST of Us created and produced three television public service announcements to promote awareness of the Faith Health Demonstration Project undertaken by the Montana Faith Health Cooperative. MOST of Us also provided a “Community Tool Kit” to assist Montana communities in effectively using project resources.

Methylmercury Risk & Awareness in American Indian Women of Childbearing Age: 2005-2006

Links The Confederated Salish and Kootenai Tribes MSU-Bozeman College of Nursing MOST of Us has partnered with the MSU School of Nursing for a unique, interdisciplinary project that explores culturally-appropriate methods of assessing methylmercury exposure risk among American Indian women. The project focuses on women of childbearing age who live on rural reservations, a population […]

Foster Care Survey Tool: 2002-2003

Links Marguerite Casey Foundation MOST of Us was awarded a discretionary grant from the Marguerite Casey Foundation. This grant was used to develop a tool for the Foundation to survey people involved with the foster care system. MOST of Us worked closely with the Foundation to assure information beneficial to the improvement of the foster […]

Cardiovascular Health Social Marketing Campaign: Stroke

Links Montana Department of Public Health & Human Services American Stroke Association CDCynergy Heart Disease and Stroke Prevention This project was designed to increase awareness among Montanans ages 45 and older of the signs and symptoms of stroke, the modifiable risk factors of stroke, and the need to call emergency medical services at the very […]

Cardiovascular Health Social Marketing Campaign: Heart Attack

Links Montana Department of Public Health and Human Services American Heart Association The purpose of this project was to increase awareness about heart attack among Montanans ages 45 and older. MOST of Us developed a television, radio and print campaign that communicated the warning signs and symptoms of heart attack and the urgency of calling […]

Cardiovascular Health Social Marketing Campaign: Cholesterol

Links Montana Department of Public Health and Human Services American Heart Association MOST of Us developed a series of campaign concepts that could be used to promote awareness of blood pressure and cholesterol numbers and targets, based upon the newest medical guidelines, among people with diagnosed high blood pressure and cholesterol. The cholesterol messages became […]

All Terrain Vehicle Safety Research: 2003

Links National 4-H Council 4-H ATV Youth Safety ATV Safety Institute MOST of Us, in conjunction with the Montana State University 4-H Foundation, was contracted by the National 4-H Council to conduct research and provide suggestions for reducing the number and severity of injuries youth incur while operating All Terrain Vehicles (ATVs). MOST of Us […]

Meth Free MT: 2002-2003

Links Montana Department of Justice Join Together As part of the 2002 COPS Methamphetamine Initiative led by Montana Attorney General Mike McGrath, MOST of Us helped to design a permanent framework from which to address developing threats to public safety through research, planning, technical support, and the media. To this end, MOST of Us developed […]

Social Norms Program To Increase Support for Impaired Driving Prevention Strategies: 2005-2007

MOST of Us will develop a social norms program to build support for existing and increased impaired driving enforcement activities. Social norms advocacy will be tested in states that have high rates of impaired driving and impaired driving policies that are not adequately supported, implemented or enforced. This project represents a cutting-edge use of social […]

Social Norms Program Focused on Impaired Driving for Statewide Implementation: 2003-2004

The primary goal of this project was to create an Implementation Guide to support the planning and initiation of statewide social norms campaigns focused on impaired driving. The result is the forthcoming publication “How to Use Social Norms Marketing to Prevent Driving after Drinking: A MOST of Us Toolkit.” The Toolkit supports the planning and […]

MOST of Us Prevent Drinking and Driving Campaign: 2000-2003

Links Montana Department of Transportation National Highway Transportation Safety Administration Montana’s MOST Of Us Don’t Drink & Drive Campaign — A Social Norms Strategy To Reduce Impaired Driving Among 21-34 Year Olds. The MOST of Us Prevent Drinking and Driving Campaign pioneered new prevention approaches and was the first in the country to utilize social […]

Impaired Driving Prevention Statewide Technical Assistance: 2003-2004

Links Montana Department of Transportation National Highway Traffic Safety Administration (NHTSA) MOST of Us delivered strategic technical assistance to the 16 Safe Kids / Safe Communities (SKSC) Coalitions across Montana on impaired driving prevention projects. MOST of Us provided the coalitions with media messages, marketing strategies, prevention activities and evaluation tools to help them pursue […]