Links Montana Department of Transportation Montana Highway Patrol The goal of this project is to identify the cause and locations of problems related to commercial motor vehicle (CMV) accidents and to develop strategies to address them. MOST of Us is conducting a comprehensive review of Federal and State databases, a literature review and formative research […]
Projects
- All
- Child Wellbeing
- Mental, Emotional, and Behavioral Health
- Problem Gambling
- Social Norms Marketing
- Substance Misuse
- Traffic Safety
- Violence
Commercial Motor Vehicle Driver Seatbelt Use Project: 2005-2006
Links NHTSA Montana Department of Transportation This project seeks to increase safety belt usage among commercial motor vehicle (CMV) drivers. The focus of this work will be to move from the reasons why drivers don’t wear seatbelts towards strategies to motivate behavioral change. MOST of Us will begin by conducting a review of the literature […]
MOST of Us Are Tobacco Free Campaign: 1999-2001
This campaign successfully reduced tobacco use among 12- through 17-year-olds by correcting teens’ perceptions about the prevalence of tobacco use among their peers. The MOST of Us Campaign was among the first programs in the nation to be able to demonstrate widespread effectiveness using a social norms approach to reduce youth tobacco use. The MOST […]
Montana Faith Health Cooperative: 2002-2003
MOST of Us created and produced three television public service announcements to promote awareness of the Faith Health Demonstration Project undertaken by the Montana Faith Health Cooperative. MOST of Us also provided a “Community Tool Kit” to assist Montana communities in effectively using project resources.
Methylmercury Risk & Awareness in American Indian Women of Childbearing Age: 2005-2006
Links The Confederated Salish and Kootenai Tribes MSU-Bozeman College of Nursing MOST of Us has partnered with the MSU School of Nursing for a unique, interdisciplinary project that explores culturally-appropriate methods of assessing methylmercury exposure risk among American Indian women. The project focuses on women of childbearing age who live on rural reservations, a population […]
Foster Care Survey Tool: 2002-2003
Links Marguerite Casey Foundation MOST of Us was awarded a discretionary grant from the Marguerite Casey Foundation. This grant was used to develop a tool for the Foundation to survey people involved with the foster care system. MOST of Us worked closely with the Foundation to assure information beneficial to the improvement of the foster […]
Cardiovascular Health Social Marketing Campaign: Stroke
Links Montana Department of Public Health & Human Services American Stroke Association CDCynergy Heart Disease and Stroke Prevention This project was designed to increase awareness among Montanans ages 45 and older of the signs and symptoms of stroke, the modifiable risk factors of stroke, and the need to call emergency medical services at the very […]
Cardiovascular Health Social Marketing Campaign: Heart Attack
Links Montana Department of Public Health and Human Services American Heart Association The purpose of this project was to increase awareness about heart attack among Montanans ages 45 and older. MOST of Us developed a television, radio and print campaign that communicated the warning signs and symptoms of heart attack and the urgency of calling […]
Cardiovascular Health Social Marketing Campaign: Cholesterol
Links Montana Department of Public Health and Human Services American Heart Association MOST of Us developed a series of campaign concepts that could be used to promote awareness of blood pressure and cholesterol numbers and targets, based upon the newest medical guidelines, among people with diagnosed high blood pressure and cholesterol. The cholesterol messages became […]
All Terrain Vehicle Safety Research: 2003
Links National 4-H Council 4-H ATV Youth Safety ATV Safety Institute MOST of Us, in conjunction with the Montana State University 4-H Foundation, was contracted by the National 4-H Council to conduct research and provide suggestions for reducing the number and severity of injuries youth incur while operating All Terrain Vehicles (ATVs). MOST of Us […]
Meth Free MT: 2002-2003
Links Montana Department of Justice Join Together As part of the 2002 COPS Methamphetamine Initiative led by Montana Attorney General Mike McGrath, MOST of Us helped to design a permanent framework from which to address developing threats to public safety through research, planning, technical support, and the media. To this end, MOST of Us developed […]
Social Norms Program To Increase Support for Impaired Driving Prevention Strategies: 2005-2007
MOST of Us will develop a social norms program to build support for existing and increased impaired driving enforcement activities. Social norms advocacy will be tested in states that have high rates of impaired driving and impaired driving policies that are not adequately supported, implemented or enforced. This project represents a cutting-edge use of social […]
The Role of Research in the Developement of Effective Strategies
We develop strategies that transform culture to improve health and safety in organizations and communities. The development of these strategies is based on scientific research to ensure they are valid and effective.
Given the diversity of communities, there are rarely existing solutions that fit the unique culture of a community. Instead, efforts to improve health and safety in a community need to begin with research to understand the local culture and analyze its effect on behavior.
Our research is designed in partnership with the communities we serve to ensure we are addressing the social issues that are most important to them. Such partnerships ensure that the strategies we propose from this research are relevant and supported by these communities.





