MOST of Us developed a series of campaign concepts that could be used to promote awareness of blood pressure and cholesterol numbers and targets, based upon the newest medical guidelines, among people with diagnosed high blood pressure and cholesterol.

The cholesterol messages became the basis of the “Take Control” campaign, for which MOST of Us created television, radio and print advertisements and a brochure “workbook” that will be distributed in select Montana markets. The Take Control campaign focused on steps individuals could take to become more active in their healthcare, in controlling their cholesterol and in improving their health.

Sponsor: Montana Department of Public Health and Human Services