The Center worked with the Minnesota Department of Transportation to develop a tool that could be used to measure and assess changes in Minnesota’s traffic safety culture. The instrument was based on several theories of behavior, including social norms theory and the theory of planned behavior. The instrument addressed traffic safety values, beliefs, and behaviors regarding specific targeted risky behaviors, as well as attitudes about potential strategies to improve traffic safety. It was designed to support growing positive norms across the social ecology.
Results of the survey helped planners identify opportunities and create strategies to impact high-risk behaviors. It also informed future education and communication efforts.
A copy of the final report can be found at www.dot.state.mn.us/research/TS/2015/201513.pdf.