The Center worked with the Edmonton Office of Traffic Safety to provide media recommendations on how to foster broad support for automated enforcement strategies used in the City of Edmonton, Alberta, Canada. Edmonton used a wide variety of automated enforcement technologies, including red light cameras, speed through intersection cameras (“green light” cameras), and photo radar.
The Center developed several questions regarding support for automated enforcement, partnered with the University of Alberta, and had these questions included in their annual community survey. The survey revealed very strong, positive norms in support of automated enforcement and revealed that many citizens had significant misperceptions regarding support for these strategies among other adults. The results of the survey were used to generate recommended messages and a communication toolkit to share these messages.