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SAFE KIDS/Safe Communities – June

June 20, 2003

Dear SK/SC Coordinators: Hope you are all doing well and welcome to yet another action packed edition of the monthly updates. Before I delve into the monthly occupant protection and DUI prevention activities, I would like to inform you that Hillary Guilford is our newest MOST of Us Prevent Drinking an Driving Coordinator. You can […]

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SAFE KIDS/Safe Communities – May

May 25, 2003

Dear SK/SC Coordinators: Hope you are all doing well and welcome to the May edition of the monthly updates. Before I delve into the monthly occupant protection and DUI prevention activities, I would like to inform you all that this month’s featured brave SK/SC coordinator is Jacklyn Damm. Thank you Jacky. General Information * As […]

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NHTSA 2003 Public Service Award

April 30, 2003

Dr. Jeff Linkenbach, received the 2003 Public Service Award from the National Highway Traffic Safety Administration (NHTSA). This award is in recognition of his achievement in advancing statewide social norms research strategies to reduce impaired driving and increase safety belt usage. This is the highest level award recognized by NHTSA. Dr. Linkenbach is a research […]

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Sober Lemmings

April 14, 2003

The New Republic April 14, 2003 BYLINE: Cass R. Sunstein The Social Norms Approach to Preventing School and College Age Substance Abuse: A Handbook for Educators, Counselors, and Clinicians “A sociologist at Hobart and William Smith Colleges, H. Wesley Perkins has pioneered the “social norms approach,” which is motivated by a belief that alcohol and […]

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Social Norms is Effective: Wechsler Study Flawed

February 24, 2003

The National Social Norms Research Center “A study just published by Henry Wechsler et al. in the Journal of Studies on Alcohol claims to question the effectiveness of using the social norms approach to address high-risk alcohol consumption among college students.” Social Norms is Effective: Wechsler Study Flawed

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The Social Norms Approach to Preventing School and College Age Substance Abuse

January 25, 2003

JOSSEY-BASS January 2003 Contents Part I: Introduction The Emergence and Evolution of the Social Norms Approach to Substance Abuse Prevention – H. Wesley Perkins Part II: Case Studies of College Experiments to Reduce Alcohol Abuse The Northern Illinois University Experiment: A Case Study of the Social Norms Approach – Michael Haines and Gregory P. Barker […]

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It’s a start

December 15, 2002

December 15, 2002 Bozeman Daily Chronicle Jackie Wittwer in her letter to editor on December 8th, asks, “Is anyone else bothered by the advertisement that states ‘4 out of 5 Montanans don’t drink and drive’? Would that be something to brag about?” The statistic in question, ‘4 out of 5’ comes from the 2001 Montana […]

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What do teenagers really do?

November 26, 2002

Vail Daily, November 26, 2002 Veronica Whitney What is more dangerous for teenagers: the perception they have of smoking and drinking around them or the real amount of smoking and drinking done? “The number one risk factor will be if they misperceived reality,” says Jeff Linkenbach, a social-norms researcher with Montana State University at Bozeman. […]

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Practitioner Considerations and Application of the Social Norms Approach to Prevention

November 25, 2002

STATEMENT OF DR. JEFFREY W. LINKENBACH ON BEHALF OF MONTANA STATE UNIVERSITY’S MOST of Us CAMPAIGN TO THE COMMITTEE ON DEVELOPING A STRATEGY TO PREVENT AND REDUCE UNDERAGE DRINKING THE NATIONAL ACADEMIES’ RESEARCH COUNCIL AND INSTITUTE OF MEDICINE-WASHINGTON, D.C. November 2002 Thank you Mr. Chairman and members of the committee for allowing me the opportunity […]

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MOST of Us Prevent Drinking and Driving Campaign

November 12, 2002

Research conducted in Montana has shown that young adults greatlymisperceive the prevalence of impaired driving. In an effort to addressthe misperception that impaired driving among young adults is more common than it really is, the Montana Social Norms Project (MSNP) created the MOST of Us Campaign. The campaign strives to reshape theoverall social context in […]

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