A great article in the New York Times about social norms and changing behavior. The article states, “Historically, health officials have tried to inform, or sometimes, scare people into adopting a healthy behavior. While it’s important for people to understand risks and causes of illnesses, when it comes to changing behavior, it is often more effective to lead with a message that is clear and aspirational.”  Read the entire article at http://mobile.nytimes.com/blogs/opinionator/2014/05/14/peer-pressure-can-be-a-lifesaver/?smid=tw-share&smv2.