ITD published an article in their newsletter, the Transporter, on the recent PCN Institute they hosted in Boise, ID.
New safety messages to focus on transforming behavior
More than 30 people representing federal, state and local groups across Idaho recently participated in a workshop to develop a new communications strategy, “Positive Community Norms,” that ITD hopes will reduce fatal car crashes.
Research scientist Jay Otto, with the Center for Health and Safety Culture at Montana State University (Bozeman), guided the group through the Positive Community Norms process to address impaired driving in Idaho.
To read the full article, please visit, http://itd.idaho.gov/transporter/2012/030912_Trans/030912_PCNworkshop.html.