General News

H. Wesley Perkins, Jeffrey W. Linkenbach, Melissa A. Lewis and Clayton Neighbors Addictive Behaviors Volume 35, Issue 10, October 2010, Pages 866-874 Abstract This research evaluated the efficacy of a high-intensity social norms media marketing campaign aimed at correcting normative misperceptions and reducing the prevalence of drinking and driving among 21-to-34-year-olds in Montana. A quasi-experimental […]

H. Wesley Perkins (Editor) The Social Norms Approach to Preventing School and College Age Substance Abuse offers educators, counselors, and clinicians a handbook for understanding and implementing a new and highly successful alternative to traditional methods for preventing substance abuse among young people. The proven “social norms” approach outlined in this book identifies young people’s […]

Montana’s MOST of Us Are Tobacco Free social norm campaign reports success in its intervention targeting youth initiation of smoking. Montana’s MOST of Us Are Tobacco Free

New research shows that smokers are more likely to remember factual, understated public-service announcements (PSAs) than splashy messages designed to grab attention with flashy images, loud music or other techniques. Lead researcher Daniel Langleben and colleagues at the University of Pennsylvania looked at brain images of test subjects exposed to “just the facts” messages or […]

SAFE KIDS/Safe Communities – June Dear SK/SC Coordinators: Hope you are all doing well and welcome to yet another action packed edition of the monthly updates. Before I delve into the monthly occupant protection and DUI prevention activities, I would like to inform you that Hillary Guilford is our newest MOST of Us Prevent Drinking […]

Got Nightlife? International Panel of Experts Provide a Toolbox of Tactics The Sociable City: Planning, Managing and Policing Hospitality Zones Jim Peters, founder and president of the Responsible Hospitality Institute studied social and legal trends in the hospitality industry for more than three decades and is an award-winning author and a noted speaker at conferences […]

‘Most of Us’ survey shows that most students have healthy attitudes about abstaining from chemical use Bad behavior gets attention, skewing perception about ‘all’ youth Mary Diedrick Hansen Staff Writer If you think most kids in South St. Paul are underage drinkers, you’re in for some good news. Results of the recent “Most of Us” […]

Associated Press Posted: 01/05/2009 12:01:00 AM CST Most teenagestudents at Renville County West say it’s wrong to get drunk. Butthey’re not necessarily sure about what their friends think. A pilot project in 12 Minnesota school districts — includingRenville County West and Yellow Medicine East — is hoping to narrow thegap between perception and reality. The […]

Source: Associated Press January 4, 2009 OLIVIA, Minn. – Most teenage students at Renville County West say it’s wrong to get drunk. But they’re not necessarily sure about what their friends think. A pilot project in 12 Minnesota school districts – including Renville County West and Yellow Medicine East – is hoping to narrow the […]

Pilot project on underage drinking brings a positive spin By Anne Polta, West Central Tribune Published Monday, December 29, 2008 OLIVIA — Most of the teenaged students at Renville County West don’t think it’s OK to get drunk. They’re less sure, however, when it comes to what they believe their peers think. Narrowing the gap […]