Reducing Fatal Single-Vehicle Run-Off-the-Road Crashes

The Center worked with the Idaho Transportation Department (ITD) to reduce fatal single-vehicle run-off-the-road (SV-ROR) crashes in Idaho using the Positive Community Norms framework. After analyzing data in Idaho’s Crash…

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Impaired Driving Prevention Project: 2003-2005

For this project, MOST of Us created a series of locally-tailored radio public service announcements in which law enforcement officers delivered strong, positive messages to discourage impaired driving. Sheriffs, police…

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Beverage Consumption Pilot Study: 2001-2002

MOST of Us partnered with the Montana Team Nutrition Program to pilot test a survey instrument for the development of a social norms marketing approach to promote healthful beverage consumption…

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Sharing the Road with CMVs: 2005-2006

LinksMontana Department of TransportationMontana Highway PatrolTo reduce the number of crashes involving commercial motor vehicles (CMVs) and passenger vehicles, particularly those caused by young passenger vehicle drivers, MOST of Us…

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Occupant Protection Promotion Project: 2003-2005

For this project, MOST of Us created a series of locally-tailored radio public service announcements in which law enforcement officers delivered strong, positive messages to promote seatbelt use. Sheriffs, police…

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