For this project, MOST of Us is pioneering the use of the social norms approach to build public and legislative support for impaired driving prevention strategies. This model of “social norms advocacy” will be tested in high-risk impaired driving states, beginning with Montana.

The project began with the administration of three surveys about impaired driving and impaired driving enforcement: an online survey of Montana law enforcement officers, a phone survey of Montana adults, and a national phone survey of adult residents of all 50 states. The results of these surveys will be used to influence public conversation about impaired driving issues.

Sponsor: National Highway Traffic Safety Administration