The Center for Health and Safety Culture and the UT Highway Safety Office sought to improve rural traffic safety and reduce injuries, and fatal car crashes with this project by utilizing the Positive Community Norms framework across the social ecology to transform the driving culture. Throughout this multi-year project, the Center provided trainings on the Positive Community Norms framework, developed and implemented baseline surveys to measure existing positive norms, perceived norms, and critical gaps regarding seatbelt usage and related attitudes, and enforcement among adults, members of law enforcement, key leaders, and youth in the identified communities. Sponsor: Utah Department of Public Safety
Start Date: 08/27/12
End Date: 08/26/17
PI: Otto
