Katie Dively will be presenting at 30th National Prevention Conference in Anaheim, CA on September 12 at 1:00 pm.  Her presentation “Safety Citizenship- Engaging Others to Prevent Someone from Driving after Drinking” will provide results of a recent Center for Health and Safety Culture study aimed at understanding safety citizenship and will propose strategies for increasing prosocial behaviors.

The Center has found that traditional strategies to reduce risky behaviors have been to affect change with the person engaging in the behavior.  However, the proportion of the U.S. population that commits such behaviors tends to be relatively small.  A new approach is to empower the vast majority of the population (not performing this behavior) to engage in pro-social behaviors to impact this smaller, risk taking group. Instead of only trying to reduce risky behaviors (like drinking and driving) among a small group of individuals, the goal is to instill a sense of responsibility in everyone for the safety of others.  This is called safety citizenship.