Missoulian, March 26, 2002 The Project’s “MOST of Us are Tobacco Free’ media campaign ran in seven western Montana counties, home to 28 percent of all Montana teens, during the 2000-2001 school year. In these counties, only 10 percent of the 12 to 17-year olds who had never smoked before had their first cigarette, the report said. Across the rest of the state, 17 percent of 12 to 17-year olds who didn’t smoke before started lighting up.