MOST of Us developed Montana-based messages and marketing strategies for use in a future nutrition and physical activity campaign. MOST of Us created a plan for a campaign that will focus primarily on parents of children in grades K-8 and secondarily on key stakeholders such as health care providers. Formative market research critical to developing nutrition and physical activity campaigns in Montana was conducted. Throughout the planning process, MOST of Us created and pilot-tested nutrition and physical activity campaign materials and provided leadership, presentations and public relations through regular communications and partnership with DPHHS staff and Montana stakeholders.
Sponsor: Montana Department of Health and Human Services (DPHHS)