The Highway Safety Office of the Department of Public Safety for the State of Utah and the Center for Health and Safety Culture engaged in a project to address the significant disparities that exist between urban and rural rates of seat belt use among citizens of Utah. This project sought to improve rural traffic safety and reduce injuries and fatal car crashes by utilizing the Positive Culture Framework (PCF) across the social ecology to transform driving culture. Throughout this multi-year project, the Center provided trainings on the Positive Culture Framework developed and implemented baseline surveys to measure existing positive norms, perceived norms, and critical gaps regarding seat belt use. The Center developed and implemented efforts focused on adults, youth, law enforcement, workplaces, and key leaders in the seven rural counties.
Sponsor: Utah Department of Public Safety
Start Date: 09/01/16
End Date: 10/31/19