The Center completed a project that provided recommendations and training support to Ohio’s Drug Free Action Alliance (DFAA). The project included reviewing Drug Free Action Alliance’s media, developed for its “We Are the Majority” campaign, and providing recommendations to make the media more effective based on social norms marketing and best practices. We provided two one-day trainings (one for adults and one for youth) on effectively using social norms marketing strategies in prevention. The Center also created media pieces focused on community adults, parents, and youth to begin to establish the brand “We Are the Majority” pieces included video, audio, and print materials that communities can use, to help connect the brand to commonly shared values supporting improved health and wellness for Ohio’s youth.
Sponsor: Drug Free Action Alliance
Start Date: 11/01/14
End Date: 06/30/15