Reducing Underage Drinking by Fostering Change and Transformation in Oregon

The Center for Health and Safety Culture and the Oregon Health Authority’s Addiction and Mental Health Division were engaged in a multi-year project to transform attitudes related to underage drinking. The Center provided trainings on the PCN framework, developed and implemented baseline surveys to measure existing positive norms, perceived norms, and critical gaps regarding underage drinking across the social ecology. We also developed multiple communications campaigns to guide conversations about the issue, and close gaps in perceptions across the social ecology.

Watch this video below for an overview of the Oregon mORe Project, a statewide communications effort that is based on the positive, grounded in science and provides specific tools that Oregon prevention leaders can use across the social ecology to address underage drinking. For more information about this project, please visit

Oregon mORe Campaign Videos

Click Here to view several additional videos regarding the Oregon mORe campaign.

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