San Diego PCF Training

Join us December 7th-9th for a 2.5 day training in the Gaslamp quarter of sunny San Diego. Participants will leave with an understanding of how culture influences behavior and how we can cultivate cultural transformation.

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Assistance with Your Efforts?

Communities often find that ongoing support from the Center contributes to their success. Through monthly calls, a Center Guide will become familiar with your project and assist you in your efforts aligned with PCF. Join our FREE webinar on August 24th to learn more!

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What is the Center for Health & Safety Culture?

An interdisciplinary center serving communities and organizations through research, training, and support services to cultivate healthy and safe cultures.

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What is the Positive Culture Framework?

PCF considers a broader set of cultural components including values, beliefs, and attitudes. Our research has shown that when included with norms, we are able to achieve more significant and sustainable results. 

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How can our Center help you?

  • trainings to build the capacity of your team or coalition
  • tools to cultivate cultural change
  • on-going guidance for your change efforts
  • research projects to explore and develop resources
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The Center for Health and Safety Culture has spent the last year evaluating its methods and mission to better serve communities and organizations.   Specifically, our research and training has expanded beyond Positive Community Norms (PCN) to consider a broader set of cultural influences in addition to norms including values, beliefs, and attitudes.

This broadly operating model to measure, analyze, and transform culture is called “Positive Culture Framework” (PCF).  This framework is grounded in validated psychological models of human social behaviors related to health and safety. 

To support these changes we have a new center Director with a multi-disciplinary background in social and cognitive psychology and systems engineering:  Professor Nicholas J. Ward.  Professor Ward is an international leader in the measurement and application of culture-based strategies to improve traffic safety.