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Webinar Archives

Traffic Safety Culture and Driving Under the Influence of Cannabis and Alcohol in Washington State

February 2019
The Center for Health and Safety Culture partnered with the Washington Traffic Safety Commission (WTSC) in support of their Target Zero goal by exploring the traffic safety culture underlying the increase in fatal crashes related to drivers using cannabis and alcohol. This webinar will present an overview of the methodology and key findings as well as discuss the suggested strategies and tools that were developed to help WTSC make effective use of the results from this project.

Moving Beyond Bystander Engagement: Growing Citizenship to Improve Health and Safety

February 2019
This webinar introduced safety citizenship, which seeks to involve the majority of people engaging in safe behaviors to influence the smaller group engaging in risky behaviors. Safety citizenship requires creating a culture that values “our safety” and empowers early identification of potential risk, being proactive, and bystander engagement.
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Communication: A Catalyst for Growing Positive Culture

January 2019
This webinar engages participants in developing a deeper understanding of how communication can be used as a catalyst to improve health and safety. Communication includes a variety of methods ranging from mass media campaigns to leveraging the power of individual voices.
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Reducing Underage Drinking with Practical Tools that Develop Social and Emotional Skills 

December 2018
A recent study found that Montana parents with higher social and emotional parenting skills were over six times more likely to engage in best 
practices to reduce underage drinking. This webinar will review social and emotional skills, how they are protective for youth, and a project creating practical tools for parents to reduce underage drinking and strengthen social and emotional skills.
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Download Handout

Psychological Reactance and Communication

November 2018
Psychological reactance is a negative reaction triggered by a perception that something or someone is impinging on an individual’s freedom and autonomy. Psychological reactance can impede efforts to improve health and safety on a wide variety of issues including traffic safety (“don’t tell me to wear a seat belt”), prevention (“don’t tell me how to raise my children”), and violence (“don’t take my guns if I have been violent”). During this session, we will introduce the concept and ways to quiet the negative response.

Leadership Skills to Improve Health & Safety

October 2018
Improving health and safety and transforming culture are acts of leadership. But what leadership skills are necessary to support and sustain effective actions? This free webinar will explore different leadership skills that are important to cultural transformation applicable to a variety of settings.
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Engaging Workplaces to Improve Health and Safety

October 2018
Often, efforts to improve health and safety focus on reaching children in schools. While this strategy is important, it neglects the need to address the behaviors of adults. Workplaces provide an important opportunity to engage adults about health and safety behaviors. We will explore definitions for healthy workplaces, the evidence base for workplace interventions, and future opportunities as to how workplaces could expand our portfolio of strategies to improve health and safety.
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What is the Positive Culture Framework?

May 2018
The Positive Culture Framework (PCF) is the Center’s approach to improving health and safety in communities and organizations based on our latest research. The approach seeks to cultivate health and safety by providing detailed steps and addressing leadership, communication, and integration skills to successfully navigate the process. PCF builds on the recognition that the solutions are in the community. Join CHSC Principal Scientist, Jay Otto, M.S., in this webinar to learn more about our Positive Culture Framework and how it works.
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The Science of Stigma: What We Know About Stigma & What We Can Do To Address It

April 2018
Have you ever wondered: Why do some conditions get stigmatized and others don’t? How is stigma manifested? What perpetuates stigma? What can I do to reduce the negative impact of stigma? The Center has been exploring stigma and how stigma is associated with a variety of negative social and health outcomes. Researchers of stigma commonly differentiate between three levels of stigma: public or societal stigma, personal or self-stigma, and structural stigma. Understanding stigma at these interconnected levels can help researchers and stakeholders to identify targeted anti-stigma efforts across the social ecology. In this webinar, Dr. Kari Finley discusses how stigma negatively influences a variety of health conditions and how we can reduce stigma in our work to improve health and safety.
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Positive Culture Framework Overview

February 2018
The Positive Culture Framework (PCF) is an approach based on our latest research about improving health and safety in our communities and organizations. PCF seeks to cultivate health and safety. We intentionally use the word “cultivate” because PCF builds on shared values, beliefs, and attitudes that already exist in a culture to promote health and safety. PCF builds on the recognition that the solutions are in the community. This video will introduce how the Positive Culture Framework process can be used to address any public health or safety issue by building on the shared values, beliefs, and attitudes that already exist in a culture.
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Leadership, Communication, and Integration Skills

February 2018
In this webinar we give an overview on three prevention skills that are essential to the Positive Culture Framework. Improving our skills helps us be more effective in our prevention efforts. These critical skills include prevention leadership, communication, and the integration of prevention strategies. Strong leaders create conditions where people choose to be healthier and safer.  Communication helps us correct misperceptions, address cultural factors, and tell a new story about our community. Integration of our efforts seeks to align and leverage strategies for greater impact. 
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Social Norms Communications Campaigns

December 2017
In this communication skills webinar, you will learn to utilize social norms theory for behavior change. As a part of this webinar, participants will learn best practices for social norms marketing campaigns, including a simplified behavior model and a seven step process for developing effective communication. Participants will leave the webinar with a better understanding of what is required to implement an effective campaign in their community on a variety of topic areas.
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Laws, Policies, and Rules – How Do They Change Behavior?

October 2017 
We know that laws, policies, and rules are powerful tools to improve health and safety. But how do they really work? How do they change behavior? During this webinar, we will explore ideas about how laws, policies, and rules impact behavior. We will discuss how this understanding can inform our communications, can encourage more conversations, and even promote bystander engagement.
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Dating Violence Survey Results

May 2017
Intimate partner violence is a major health concern. The National Intimate Partner and Sexual Violence Survey conducted in 2010 found that more than 1 in 3 women (36%) and more than 1 in 4 men (29%) in the United States have experienced rape, physical violence, and/or stalking by an intimate partner in their lifetimes.1 The 2015 Youth Risk Behavior Survey reported that 10% of high school students (12% of females, 7% of males) experienced physical dating violence in the past 12 months, and 16% of females and 5% of males experienced sexual dating violence.
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Traffic Safety Citizenship

February 2017
Traffic safety citizenship is a novel approach to empower the vast majority of safe road users to engage in prosocial behaviors to impact the smaller group engaging in risky behaviors.  Learn more about this approach and strategies that you can use increase traffic safety citizenship.
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Drug-Free Communities Writing Proposal

January 2017 
Applying for a Fiscal Year 2017 Drug-Free Communities (DFC) grant? Watch this webinar to explore how to structure your application and organize your efforts to accomplish the two DFC program goals of establishing and strengthening collaboration around prevention and reducing substance use among youth. This webinar will highlight how the Positive Culture Framework can be utilized to organize your application, meet the requirements of DFC Support Program, and enhance your coalition’s efforts.
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Download the DFC Handout

Driving Under the Influence of Cannabis

December 2016
The Center for Health and Safety Culture completed a research project with the Transportation Pooled Fund on Traffic Safety Culture. The purpose of this research project was to understand which specific aspects of traffic safety culture predict the decision to drive under the influence of cannabis (DUIC). As more states decriminalize and legalize medical and recreational use of cannabis (marijuana), traffic safety leaders and public health advocates have growing concerns about DUIC. The results of this project help distinguish differences in culture between users and non-users of cannabis regarding traffic safety as well as provide recommendations for next steps.
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What is Guide Service?

August 2016
How can Guide Service help you improve health and safety in your community?  In this webinar, you will learn how support from the Center for Health and Safety Culture (CHSC) can contribute to your communities’ successes. A Guide from the CHSC is a personal consultant available by phone and email to support your community’s efforts. Through monthly calls, the Guide becomes familiar with your specific project and helps guide you through the transformation process. The Guide is available to provide feedback on leadership development, implementing communication efforts, and managing prevention strategies at the local level.
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Challenges of Fear Based Approaches

August 2016
Fear appeals are persuasive messages that scare an audience into adopting a recommended response. Fear appeals are effective with many people, however we need to ask the question if there are any unintended consequences in our work. Research has shown that there are several negative consequences with fear based approaches. Watch this short webinar to learn more about the need create a sense of concern rather than fear to cultivate cultural change.
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