PCF Communication Skills – Social Norms Marketing
If you are already familiar with prevention planning processes, CHSC also offers specific skills training in prevention leadership, communication skills (utilizing social norms theory), and the integration of evidence based prevention strategies.
As a part of the communication skills 1 or 2 day training, participants will learn best practices for social norms marketing campaigns, including a seven step process for developing effective communication. The Positive Culture Framework will also be introduced, which takes a cultural approach to improving norms relating to health and safety. Attendees will learn about the underlying theory driving individual behavior including social norms marketing. Participants will leave the training with specific next steps for implementing a campaign in their community.
After completing one of our 2 day trainings, you are eligible to guide service.