Downloadable Documents


Positive Culture Framework Overview

The Positive Culture Framework (PCF) is an evolved approach based on our latest research about improving health and safety in our communities and organizations. This is provided in exchange for your joining of our newsletter. Please click the PCF cover or this link here to be forwarded to the submission form. Once submitted, you’ll be directed to the download link for the PCF Overview page.



Center for Health & Safety Culture downloadable brochure

Center for Health & Safety Culture Brochure

This brochure contains much of the information found here on our website in a condensed format. It is perfect for downloading and sharing with your colleagues when you’re discussing services the center can offer your community or program.



Why Positive, Why Community, Why Norms

This overview provides a high-level introduction to the Positive Community Norms framework. While many examples in this overview address underage drinking, the framework can been applied to many other issues.




The Main Frame: Strategies for Generating Social Norms News
The Main Frame: Strategies for Generating Social Norms News

This provides advice on generating news coverage and shifting the public debate when it comes to issues of health and safety.




7-Step Montana Model on Social Norms Marketing
The Social Norms Toolbox
includes information on the 7-Step Montana Model of Social Norms Marketing and Tips for Getting Started on a social norms campaign.