Western Transportation Institute
Center for Health & Safety Culture
WV Pathways
The Center is partnering with Community Access, Inc. in their efforts to implement the Pathways to the Future Program in West Virginia as guided by the recently enacted Workforce Innovation and Opportunity Act. Specifically, the Center provides evaluation services to support the implementation and evaluation of efforts being led by Community Access. See Full Project »
Traffic Safety Culture Pooled Fund Project: An assessment of traffic safety culture: exploring traffic safety citizenship
The Center for Health Safety Culture engaged in a research project with the Traffic Safety Culture Pooled Fund to better understand the cultural factors associated with traffic safety citizenship. Road users have an important role in achieving the goal of zero deaths and serious injuries. In Sweden, the origin of the Vision Zero strategy, traffic safety... See Full Project »
Traffic Safety Culture Pooled Fund Project: An assessment of traffic safety culture related to driving after cannabis use
The Center for Health Safety Culture engaged in a research project with the Traffic Safety Culture Pooled Fund to better understand the cultural factors associated with driving under the influence of cannabis. An important risk factor in traffic safety is use of drugs that impair driver perception, decision-making, and skill. Cannabis has been shown to impair... See Full Project »
Idaho Transportation Department: Developing a Constructive Culture
The Center is supporting a project at the Idaho Transportation Department (ITD) to grow a constructive culture. ITD’s core mission is to enhance safety, mobility, and economic development through its transportation activities serving the citizens of Idaho. Towards this end, ITD seeks to provide outstanding customer service to all its customers – both internal and external.... See Full Project »
Drug Free Action Alliance
The Center completed a project to provide recommendations and training support to Ohio’s Drug Free Action Alliance (DFAA). The project included reviewing DFAA’s media developed for its “We Are the Majority” campaign and providing recommendations to make the media more effective based on social norms marketing best practices. We provided two one-day trainings (one for adults... See Full Project »
Alaska Wellness Coalition
The Center for Health and Safety Culture worked with the Alaska Wellness Coalition (a state-wide organization of local coalitions working collectively to improve the health and wellness of all Alaskans) to reduce underage drinking across the state.This aim of this project was to build the capacity of substance abuse coalitions to assess local cultures and ultimately... See Full Project »
TEAM for West Virginia Children and the Center for Health and Safety Culture are engaged in a multi-year project supporting efforts to reduce and prevent child maltreatment and promote positive outcomes for children in West Virginia by growing positive parenting norms supporting safe, stable nurturing relationships, creating safe sleeping environments and behaviors, and reducing shaken-baby syndrome.... See Full Project »
Exploring the Integration of Normative Clarification with Media Literacy Curriculum in Montana
Recognizing that many youth drastically misperceive the prevalence of risky behaviors among their peers and the significant role the media can play in creating these misperceptions, The Center for Health and Safety Culture worked in partnership with the Montana Office of Public Instruction to integrate normative clarification into media literacy curriculum. The Center created a toolkit... See Full Project »
Positive Community Norms Project to Reduce the Misuse of Alcohol in Wyoming
The Center for Health and Safety Culture (Center), in partnership with the Mental Health and Substance Abuse Division of the Wyoming Department of Health, worked to reduce adult binge drinking and underage alcohol use in Wyoming through the utilization of the Positive Community Norms framework. Throughout this multi-year project, the Center provided trainings on the PCN... See Full Project »
MOST of Us partnered with the Montana Team Nutrition Program to pilot test a survey instrument for the development of a social norms marketing approach to promote healthful beverage consumption among middle school youth in Montana schools. The project sought to assess actual versus perceived behaviors concerning beverage consumption among the target audience, and begin to... See Full Project »
The goal of this project was to develop curriculum resources for middle and high school teachers and community youth groups about methamphetamine. MOST of Us developed two interactive, innovative classroom presentations that take a different approach to educating youth about the dangers of methamphetamine use and production. The first curriculum program challenges students to make their... See Full Project »
Increasing Support for Automated Enforcement
The Center worked with the Edmonton Office of Traffic Safety to provide media recommendations on how to foster broad support for automated enforcement strategies used in the City of Edmonton, Alberta, Canada. Edmonton uses a wide variety of automated enforcement technologies including red light cameras, speed through intersection cameras (“green light” cameras) and photo radar.The Center... See Full Project »
Measuring Minnesota’s Traffic Safety Culture
The Center worked with the Minnesota Department of Transportation to develop a tool that can be used to measure and assess changes in Minnesota’s traffic safety culture. The instrument will be based on several theories of behavior including social norms theory and the theory of planned behavior. The instrument addressed traffic safety values, beliefs and behaviors... See Full Project »
Reducing Motor Vehicle Incidents in the Workplace
The Center is working with Health and Safety Ontario/Workplace Safety and Prevention Services (HSO-WSPS) in a multi-year effort to reduce motor vehicle incidents in Ontario using the Positive Community Norms framework. This project focuses on the workplace and seeks to reduce six risky driving behaviors: not wearing a seatbelt, texting while driving, using a cell phone... See Full Project »
The San Juan Community Partnership (San Juan County, NM) has worked with the Center over several years to address a variety of substance abuse issues and risky behaviors among youth in the Four Corners area using the Positive Community Norms framework. Issues include underage drinking, tobacco use, methamphetamine use, drinking and driving, and seat belt usage. ... See Full Project »
Reducing Fatal Single-Vehicle Run-Off-the-Road Crashes
The Center is working with the Idaho Transportation Department (ITD) to reduce fatal single-vehicle run-off-the-road (SV-ROR) crashes in Idaho using the Positive Community Norms framework. After analyzing data in Idaho’s Crash Database, the team elected to focus on one of the leading contributing factors to these crashes: alcohol impairment. The challenge was to identify a media-based... See Full Project »
Positive Community Norms Project to Reduce Child Maltreatment in Wisconsin
The Center for Health and Safety Culture is working in partnership with the Wisconsin Children’s Trust Fund and Child Abuse Prevention Fund to reduce child maltreatment in Wisconsin through the utilization of the Positive Community Norms framework. Specifically, the group is working to develop context and system linkages at the community and state levels that increase... See Full Project »
For this project, MOST of Us created a series of locally-tailored radio public service announcements in which law enforcement officers delivered strong, positive messages to discourage impaired driving. Sheriffs, police and highway patrol officers from around Montana recorded messages which played on the radio stations in their local communities during the National Highway Traffic Safety Administration’s... See Full Project »
MOST of Us partnered with the Montana Team Nutrition Program to pilot test a survey instrument for the development of a social norms marketing approach to promote healthful beverage consumption among middle school youth in Montana schools. The project sought to assess actual versus perceived behaviors concerning beverage consumption among the target audience, and begin to... See Full Project »
The goal of this project was to develop curriculum resources for middle and high school teachers and community youth groups about methamphetamine. MOST of Us developed two interactive, innovative classroom presentations that take a different approach to educating youth about the dangers of methamphetamine use and production. The first curriculum program challenges students to make their... See Full Project »
Links National Highway Traffic Safety Administration For this project, MOST of Us is pioneering the use of the social norms approach to build public and legislative support for impaired driving prevention strategies. This model of “social norms advocacy” will be tested in high-risk impaired driving states, beginning with Montana. The project began with the administration of three surveys... See Full Project »
LinksMontana Department of TransportationMontana Highway PatrolTo reduce the number of crashes involving commercial motor vehicles (CMVs) and passenger vehicles, particularly those caused by young passenger vehicle drivers, MOST of Us will implement strategies to train drivers ages 20 and younger to operate passenger vehicles safely around CMVs.The project will begin with formative research on the causes... See Full Project »
Links Montana Department of Transportation Healthy Mothers, Healthy Babies - Montana Coalition National SAFE KIDS Campaign MOST of Us delivered strategic technical assistance to the 16 Safe Kids / Safe Communities (SKSC) Coalitions across Montana on occupant protection promotion projects. MOST of Us provided the coalitions with media messages, marketing strategies, prevention activities and evaluation tools to help them pursue... See Full Project »
For this project, MOST of Us created a series of locally-tailored radio public service announcements in which law enforcement officers delivered strong, positive messages to promote seatbelt use. Sheriffs, police and highway patrol officers from around Montana recorded messages which played on the radio stations in their local communities during the National Highway Traffic Safety Administration’s... See Full Project »
Links Montana Department of Transportation Healthy Mothers, Healthy Babies Montana Safe Kids, Safe Communities National SAFE KIDS Campaign The MOST of Us Wear Seatbelts Campaign was the first statewide campaign use of the social norms approach to increase seatbelt use. Designed to increase the number of 18- to 80-year-old Montanans who wear their seatbelts, the campaign generated statistically... See Full Project »
“Montana Rules” is an interactive game that prepares teens and adults for the Montana driver’s license exam. Designed as a “game show” style quiz with four levels of difficulty, Montana Rules is educational and engaging, with fun sounds and charming animation that keep players involved and interested. Originally created on CD-ROM, in 2005 MOST of Us... See Full Project »
Deliver strategic technical assistance and training (including local radio PSA creation and media advocacy) to help Montana's Safe Kids Safe Communities (SKSC) Coordinators to work more effectively with their local law enforcement groups on th two 2004-2005 national impaired driving mobilizations. As part of this project MOST of Us created radio public service announcements featuring local law... See Full Project »
Links National Highway Traffic Safety Administration MOST of Us has designed a survey and controlled intervention to test whether the social norms approach can effectively and efficiently increase safety belt use among teens. This pilot project is currently being carried out in two intervention and two control high schools in a major metropolitan area. The target audience is being... See Full Project »
Links Montana Department of Transportation Montana Highway Patrol The goal of this project is to identify the cause and locations of problems related to commercial motor vehicle (CMV) accidents and to develop strategies to address them. MOST of Us is conducting a comprehensive review of Federal and State databases, a literature review and formative research to identify the... See Full Project »
Links NHTSA Montana Department of Transportation This project seeks to increase safety belt usage among commercial motor vehicle (CMV) drivers. The focus of this work will be to move from the reasons why drivers don't wear seatbelts towards strategies to motivate behavioral change. MOST of Us will begin by conducting a review of the literature on CMV seatbelt usage,... See Full Project »
This campaign successfully reduced tobacco use among 12- through 17-year-olds by correcting teens’ perceptions about the prevalence of tobacco use among their peers. The MOST of Us Campaign was among the first programs in the nation to be able to demonstrate widespread effectiveness using a social norms approach to reduce youth tobacco use. The MOST of Us... See Full Project »
MOST of Us created and produced three television public service announcements to promote awareness of the Faith Health Demonstration Project undertaken by the Montana Faith Health Cooperative. MOST of Us also provided a “Community Tool Kit” to assist Montana communities in effectively using project resources. See Full Project »
Links The Confederated Salish and Kootenai Tribes MSU-Bozeman College of Nursing MOST of Us has partnered with the MSU School of Nursing for a unique, interdisciplinary project that explores culturally-appropriate methods of assessing methylmercury exposure risk among American Indian women. The project focuses on women of childbearing age who live on rural reservations, a population that is highly vulnerable... See Full Project »
Links Marguerite Casey Foundation MOST of Us was awarded a discretionary grant from the Marguerite Casey Foundation. This grant was used to develop a tool for the Foundation to survey people involved with the foster care system. MOST of Us worked closely with the Foundation to assure information beneficial to the improvement of the foster care system was... See Full Project »
Links Montana Department of Public Health & Human Services American Stroke Association CDCynergy Heart Disease and Stroke Prevention This project was designed to increase awareness among Montanans ages 45 and older of the signs and symptoms of stroke, the modifiable risk factors of stroke, and the need to call emergency medical services at the very first sign of stroke. MOST of... See Full Project »
Links Montana Department of Public Health and Human Services American Heart Association The purpose of this project was to increase awareness about heart attack among Montanans ages 45 and older. MOST of Us developed a television, radio and print campaign that communicated the warning signs and symptoms of heart attack and the urgency of calling emergency medical services... See Full Project »
Links Montana Department of Public Health and Human Services American Heart Association MOST of Us developed a series of campaign concepts that could be used to promote awareness of blood pressure and cholesterol numbers and targets, based upon the newest medical guidelines, among people with diagnosed high blood pressure and cholesterol. The cholesterol messages became the basis of the “Take... See Full Project »
Links National 4-H Council 4-H ATV Youth Safety ATV Safety Institute MOST of Us, in conjunction with the Montana State University 4-H Foundation, was contracted by the National 4-H Council to conduct research and provide suggestions for reducing the number and severity of injuries youth incur while operating All Terrain Vehicles (ATVs). MOST of Us assisted in an intensive literature... See Full Project »
Links Montana Department of Justice Join Together As part of the 2002 COPS Methamphetamine Initiative led by Montana Attorney General Mike McGrath, MOST of Us helped to design a permanent framework from which to address developing threats to public safety through research, planning, technical support, and the media. To this end, MOST of Us developed the Meth Free MT... See Full Project »
MOST of Us will develop a social norms program to build support for existing and increased impaired driving enforcement activities. Social norms advocacy will be tested in states that have high rates of impaired driving and impaired driving policies that are not adequately supported, implemented or enforced. This project represents a cutting-edge use of social norms to... See Full Project »
The primary goal of this project was to create an Implementation Guide to support the planning and initiation of statewide social norms campaigns focused on impaired driving. The result is the forthcoming publication “How to Use Social Norms Marketing to Prevent Driving after Drinking: A MOST of Us Toolkit.” The Toolkit supports the planning and initiation... See Full Project »
Links Montana Department of Transportation National Highway Transportation Safety Administration Montana's MOST Of Us Don't Drink & Drive Campaign -- A Social Norms Strategy To Reduce Impaired Driving Among 21-34 Year Olds. The MOST of Us Prevent Drinking and Driving Campaign pioneered new prevention approaches and was the first in the country to utilize social norms marketing on a statewide... See Full Project »
Links Montana Department of Transportation National Highway Traffic Safety Administration (NHTSA) MOST of Us delivered strategic technical assistance to the 16 Safe Kids / Safe Communities (SKSC) Coalitions across Montana on impaired driving prevention projects. MOST of Us provided the coalitions with media messages, marketing strategies, prevention activities and evaluation tools to help them pursue and evaluate prevention efforts... See Full Project »
Links Montana Department of Health and Human Services Parents. The Anti-Drug AADAC | Parents: Prevention For this project, MOST of Us conducted a pioneering survey to assess what parents do to prevent their teens from engaging in substance abuse. The results showed that the vast majority of Montana parents report taking constructive steps to protect their children from substance abuse.... See Full Project »
MOST of Us has begun the strategic planning and environmental advocacy work for the first campus-wide social norms campaign at the University of Nevada, Las Vegas. The initial grant includes long-range planning for a five-year campus intervention to reduce high-risk drinking among the student population. Sponsor: University of Nevada - Las Vegas See Full Project »
