Current Projects

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Understanding law enforcement attitudes and beliefs about traffic safety

Fri May 19th, 2017

The Center for Health and Safety Culture (The Center) at Montana State University will be conducting a comparative case study to better understand law enforcement’s attitudes and beliefs about traffic safety. This research project is a part of the Traffic Safety Culture Transportation Pooled Fund and will examine the differences between agencies in two rural and two urban states. The researchers will conduct both qualitative and quantitative analysis to provide a deeper understanding of the cases involved. The project findings will be based on the analysis of self-reported responses to a survey and augmented by interviews of law enforcement leaders. The Center will make recommendations about methods to increase engagement in traffic safety efforts based on beliefs identified in the study.

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Clackamas County Drive to Zero Program

Mon December 5th, 2016

This project seeks to cultivate a positive transportation safety culture to reduce fatalities and serious injuries among those in the Molalla, Oregon region. This project collaborates with the Clackamas County Drive to Zero Program to engage existing stakeholders and recruit partners in a community-wide process focusing on the community of Molalla. The project seeks to apply the Positive Culture Framework in partnership with the Molalla Communities that Care organization to improve transportation safety. Initial steps include: building local capacity in the Positive Culture Framework; reviewing and prioritizing local transportation safety data; mapping existing relevant strategies within Molalla; collecting additional data to better understand the local culture relating to the prioritized transportation safety issue; and identifying and planning potential strategies based on the comprehensive assessment.

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Idaho Transportation Department Distracted Driving

Mon November 21st, 2016

The Idaho Transportation Department and the Center for Health and Safety Culture are engaged in a project to address distracted driving in Idaho. This project seeks to improve traffic safety and reduce injuries and fatal car crashes by utilizing the Positive Culture Framework across the social ecology to transform driving culture.  Throughout this multi-year project, the Center will provide trainings on the PCF framework, develop and implement baseline surveys to measure existing positive norms, perceived norms, and critical gaps regarding distracted driving.  The Center will develop and implement efforts focused on workplaces, high schools, and general adults across the state.

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Minnesota Department of Transportation

Mon December 5th, 2016

In partnership with the Minnesota Department of Transportation, the Center for Health and Safety Culture and CHI St. Joseph's Health are engaged in a project to understand how culture impacts traffic safety behavior in a Park Rapids, Minnesota while creating common language, common understanding, and a portfolio of strategies to positively impact traffic safety culture. This multi-year project is divided into three phases 1. Establish community partnerships, 2. Develop traffic safety culture strategies, and 3. Implement traffic safety strategies. Throughout this project, the Center will provide training on the Positive Culture Framework, develop and implement surveys to assess values, attitudes, beliefs, and behaviors regarding prioritized traffic safety issues, develop a toolkit of traffic safety culture strategies, and implement selected strategies across the social ecology including adults, students, workplaces, and law enforcement in Park Rapids, Minnesota.  

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Traffic Safety Cultures and the Safe Systems Approach – Towards a Cultural Change Research and Innovation Agenda for Road Safety

Mon January 11th, 2016

This project is a part of the EU Framework Programme Horizon 2020. It is a 36-month effort that brings together expertise in engineering (vehicle safety, road building, traffic system planning) as well as in the sciences of human action (psychology, sociology, anthropology) in order to develop a comprehensive framework of traffic safety culture that is useful for practical work in road safety as well as for academic research. Knowledge exchange will be a core element of the project, not only via the researchers that are seconded between partner organisations but also through a knowledge platform that will be created for the partners as well as for the public. The project will also include data from naturalistic driving studies that has not been used in the context of cultural analysis before. A major focus will be on factors that can be changed comparatively easy under given cultural conditions in order to contribute to road safety work in practice.

For more information please visit TraSaCu

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Traffic Safety Culture Pooled Fund Project: An assessment of traffic safety culture related to driving after cannabis use

Wed January 25th, 2017

The Center for Health Safety Culture engaged in a research project with the Traffic Safety Culture Pooled Fund to better understand the cultural factors associated with driving under the influence of cannabis. An important risk factor in traffic safety is use of drugs that impair driver perception, decision-making, and skill.  Cannabis has been shown to impair driver ability, and its use is on the increase. Several states have legalized recreational cannabis use, and more are considering legalization. Increased use of cannabis among drivers may pose a barrier to achieving a zero deaths strategy. Therefore, understanding the cultural factors that influence driving under the influence of cannabis is critical in addressing this problem.

The Center developed, implemented, and analyzed surveys to better understand the cultural factors that influence driving after using cannabis. Recommendations based on the analyses will inform potential interventions and policy decisions about this timely issue.

For more information, visit MDT Transportation Pooled Fund Traffic Safety Culture. Final reports for this project can be found at www.mdt.mt.gov/research/projects/cannabis-use.shtml.

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National Cooperative Highway Research Program (NCHRP) 17-69

Thu October 15th, 2015

“A Strategic Approach to Transforming Traffic Safety Culture to Reduce Deaths and Injuries”

The transformation of our national traffic safety culture is recognized as a necessary condition for achieving our nation’s traffic safety goals (reducing injuries and fatalities) including the Toward Zero Deaths vision.  However, current research and practices are not sufficient to implement a strategic program for cultural transformation.  This project will develop a process and guidelines for developing, implementing, and evaluating strategic programs for cultural transformation that are integrated within existing traffic safety planning processes of traditional and non-traditional traffic safety partners. Several products will be created including a reference guide (handbook) for transforming culture across all levels of our society (including examples demonstrating the application of these guidelines) and a series of recorded workforce development video lectures to support the implementation of the handbook guidelines.

For more information, please visit TRB NCHRP 17-69.

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West Virginia Partnerships for Success Grant

Thu October 15th, 2015

The Center for Health and Safety Culture is working with six regional prevention providers in West Virginia to develop and support implementation of various activities using the Positive Community Norms framework to reduce underage drinking and the misuse of prescription drugs among youth and young adults. This work is performed in collaboration with the state’s Strategic Prevention Framework – Partnerships for Success Project. This project focuses on implementing PCN in 12 high-need counties (two counties in each of the six prevention regions). Key activities include capacity building of prevention staff and local coalitions, developing and deploying various tools to assess existing culture, supporting statewide message development, developing tools to grow norms among specific focus audiences including community adults, law enforcement, school staff, parents, students, and healthcare.

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Reducing and Preventing Child Maltreatment in West Virginia

Thu October 15th, 2015

TEAM for West Virginia Children and the Center for Health and Safety Culture are engaged in a multi-year project supporting efforts to reduce and prevent child maltreatment and promote positive outcomes for children in West Virginia by growing positive parenting norms supporting safe, stable nurturing relationships, creating safe sleeping environments and behaviors, and reducing shaken-baby syndrome.  The Center will provide trainings on the PCN framework and develop and implement baseline surveys to measure existing positive norms, perceived norms, and critical gaps regarding safe infant sleeping practices and shaken-baby syndrome. The Center will develop communications strategies to hear and steer public conversations on these critical issues. 

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Reducing Underage Drinking by Fostering Change and Transformation in Oregon

Thu August 18th, 2016

The Center for Health and Safety Culture and the Oregon Health Authority’s Addiction and Mental Health Division were engaged in a multi-year project to transform attitudes related to underage drinking. The Center provided trainings on the PCN framework, developed and implemented baseline surveys to measure existing positive norms, perceived norms, and critical gaps regarding underage drinking across the social ecology. We also developed multiple communications campaigns to guide conversations about the issue, and close gaps in perceptions across the social ecology.

Watch this video below for an overview of the Oregon mORe Project, a statewide communications effort that is based on the positive, grounded in science and provides specific tools that Oregon prevention leaders can use across the social ecology to address underage drinking. For more information about this project, please visit oregonmore.org.

[video width="1920" height="1080" mp4="https://chsculture.org/wp-content/uploads/2016/02/2016-02-24-13.01-The-Oregon-mORe-Project.-A-statewide-cultural-based-approach-to-addressing-underage-drinking..mp4"][/video]

Oregon mORe Campaign Videos

Click Here to view several additional videos regarding the Oregon mORe campaign.

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Increasing Seat Belt Usage in Rural Utah

Mon November 21st, 2016

The Highway Safety Office of the Department of Public Safety for the State of Utah and the Center for Health and Safety Culture are engaged in a project to address the significant disparities that exist between urban and rural rates of seatbelt use among citizens of Utah.  This project seeks to improve rural traffic safety and reduce injuries and fatal car crashes by utilizing the Positive Culture Framework across the social ecology to transform driving culture.  Throughout this multi-year project, the Center will provide trainings on the PCF framework, develop and implement baseline surveys to measure existing positive norms, perceived norms, and critical gaps regarding seatbelt use.  The Center will develop and implement efforts focused on adults, youth, law enforcement, workplaces, and key leaders in the seven rural counties.

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