Webinar Archives 



Positive Culture Framework Overview

February 2018
The Positive Culture Framework (PCF) is an approach based on our latest research about improving health and safety in our communities and organizations. PCF seeks to cultivate health and safety. We intentionally use the word “cultivate” because PCF builds on shared values, beliefs, and attitudes that already exist in a culture to promote health and safety. PCF builds on the recognition that the solutions are in the community. This video will introduce how the Positive Culture Framework process can be used to address any public health or safety issue by building on the shared values, beliefs, and attitudes that already exist in a culture.
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Leadership, Communication, and Integration Skills

February 2018
In this webinar we give an overview on three prevention skills that are essential to the Positive Culture Framework. Improving our skills helps us be more effective in our prevention efforts. These critical skills include prevention leadership, communication, and the integration of prevention strategies. Strong leaders create conditions where people choose to be healthier and safer.  Communication helps us correct misperceptions, address cultural factors, and tell a new story about our community. Integration of our efforts seeks to align and leverage strategies for greater impact.
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Social Norms Communications Campaigns

December 2017
In this communication skills webinar, you will learn to utilize social norms theory for behavior change. As a part of this webinar, participants will learn best practices for social norms marketing campaigns, including a simplified behavior model and a seven step process for developing effective communication. Participants will leave the webinar with a better understanding of what is required to implement an effective campaign in their community on a variety of topic areas.
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Laws, Policies, and Rules – How Do They Change Behavior?

October 2017 
We know that laws, policies, and rules are powerful tools to improve health and safety. But how do they really work? How do they change behavior? During this webinar, we will explore ideas about how laws, policies, and rules impact behavior. We will discuss how this understanding can inform our communications, can encourage more conversations, and even promote bystander engagement.
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Dating Violence Survey Results

May 2017
Intimate partner violence is a major health concern. The National Intimate Partner and Sexual Violence Survey conducted in 2010 found that more than 1 in 3 women (36%) and more than 1 in 4 men (29%) in the United States have experienced rape, physical violence, and/or stalking by an intimate partner in their lifetimes.1 The 2015 Youth Risk Behavior Survey reported that 10% of high school students (12% of females, 7% of males) experienced physical dating violence in the past 12 months, and 16% of females and 5% of males experienced sexual dating violence.
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Traffic Safety Citizenship

February 2017
Traffic safety citizenship is a novel approach to empower the vast majority of safe road users to engage in prosocial behaviors to impact the smaller group engaging in risky behaviors.  Learn more about this approach and strategies that you can use increase traffic safety citizenship.
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Drug-Free Communities Writing Proposal

January 2017 
Applying for a Fiscal Year 2017 Drug-Free Communities (DFC) grant? Watch this webinar to explore how to structure your application and organize your efforts to accomplish the two DFC program goals of establishing and strengthening collaboration around prevention and reducing substance use among youth. This webinar will highlight how the Positive Culture Framework can be utilized to organize your application, meet the requirements of DFC Support Program, and enhance your coalition’s efforts.
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Download the DFC Handout

Driving Under the Influence of Cannabis

December 2016
The Center for Health and Safety Culture completed a research project with the Transportation Pooled Fund on Traffic Safety Culture. The purpose of this research project was to understand which specific aspects of traffic safety culture predict the decision to drive under the influence of cannabis (DUIC). As more states decriminalize and legalize medical and recreational use of cannabis (marijuana), traffic safety leaders and public health advocates have growing concerns about DUIC. The results of this project help distinguish differences in culture between users and non-users of cannabis regarding traffic safety as well as provide recommendations for next steps.
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What is Guide Service?

August 2016
How can Guide Service help you improve health and safety in your community?  In this webinar, you will learn how support from the Center for Health and Safety Culture (CHSC) can contribute to your communities’ successes. A Guide from the CHSC is a personal consultant available by phone and email to support your community’s efforts. Through monthly calls, the Guide becomes familiar with your specific project and helps guide you through the transformation process. The Guide is available to provide feedback on leadership development, implementing communication efforts, and managing prevention strategies at the local level.
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Challenges of Fear Based Approaches

August 2016
Fear appeals are persuasive messages that scare an audience into adopting a recommended response. Fear appeals are effective with many people, however we need to ask the question if there are any unintended consequences in our work. Research has shown that there are several negative consequences with fear based approaches. Watch this short webinar to learn more about the need create a sense of concern rather than fear to cultivate cultural change.
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