Positive Culture Framework Overview
How the Positive Culture Framework Can Enhance Local Drug-Free Communities Efforts
According to the Federal Highway Administration (FHWA), a strong safety culture provides the foundation for reaching zero traffic deaths and advancing the safe system approach. Traffic Safety Culture focuses on how social factors in a community’s culture influence how people prioritize and accept traffic safety strategies. In this video Shelly Baldwin who is the Director Washington Traffic Safety Commission (WTSC) discusses how her organization is changing their culture and approach to traffic safety.
This video was part of a workshop about “proactive safety culture” hosted by the Center for Health and Safety Culture. Proactive traffic safety is proactive behaviors demonstrating commitment to a safe roadway transportation system. These proactive behaviors demonstrate a commitment to safety beyond oneself to include the safety of the broader transportation system.
This section includes work from the Center for Health and Safety Culture’s current projects as well as work from a MOST of Us®, a social norms marketing project conducted by the Center for Health and Safety Culture. Communication can be an effective strategy to improve health and safety when paired with other evidence based strategies.