Exploring the Culture of Motorized and Non-Motorized Road Users – UTC Livability (2017)

The Center is supporting a project led by WTI’s Small Urban and Rural Livability Center exploring the shared values, attitudes, and beliefs of  motorized and non-motorized users. While our roads are designed for multi-use by drivers, bicyclists, and pedestrians (as well as others), crashes between vehicles and non-motorized users typically result in serious injuries or fatalities for the non-motorized users. The Center is exploring the shared values, attitudes, and beliefs of these various road user groups with a particular focus on growing pro-social or positive interactions between them. 

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