This project is a part of the EU Framework Program Horizon 2020. It is a 36-month effort that brings together expertise in engineering (vehicle safety, road building, traffic system planning) as well as in the sciences of human action (psychology, sociology, anthropology) in order to develop a comprehensive framework of traffic safety culture that is useful for practical work in road safety as well as for academic research. Knowledge exchange will be a core element of the project, not only via the researchers that are seconded between partner organisations but also through a knowledge platform that will be created for the partners as well as for the public. The project will also include data from naturalistic driving studies that has not been used in the context of cultural analysis before. A major focus will be on factors that can be changed comparatively easy under given cultural conditions in order to contribute to road safety work in practice.
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