MOST of Us will develop a social norms program to build support for existing and increased impaired driving enforcement activities. Social norms advocacy will be tested in states that have high rates of impaired driving and impaired driving policies that are not adequately supported, implemented or enforced.
This project represents a cutting-edge use of social norms to impact attitudes and support for policies, including law enforcement policy. This demonstration project will show how social norms can be integrated with and supportive of other prevention strategies.
Sponsor: National Highway Traffic Safety Administration