The Center is working with Health and Safety Ontario/Workplace Safety and Prevention Services (HSO-WSPS) in a multi-year effort to reduce motor vehicle incidents in Ontario using the Positive Community Norms framework. This project focuses on the workplace and seeks to reduce six risky driving behaviors: not wearing a seatbelt, texting while driving, using a cell phone while driving, driving while fatigued or sick, driving aggressively or speeding, and driving after drinking any alcohol.
The project is led by a strong, local coalition (The Motor Vehicle Safety Action Committee) and has engaged several businesses in a pilot project. The strategy is to foster a workplace culture that supports bystander engagement, so that employees are more likely to speak up and address unsafe behaviors by their coworkers. An initial baseline survey (based on the theory of planned behavior) has been completed and used to inform the development of workplace media to correct misperceived norms.
The team is implementing these materials on a pilot basis. Workplaces with multiple sites will have some sites assigned as “intervention” sites and some assigned as “control” sites to allow for a more rigorous evaluation. The local coalition is interested in expanding the strategy beyond the workplaces in the future.
To learn more about this project, please visit http://www.wsps.ca/Information-Resources/Articles/Unleash-the-potential-of-your-employees.aspx.