Idaho Transportation Department- Using the Positive Culture Framework to Reduce Distracted Driving in Idaho (2016-2018)

The Idaho Transportation Department and the Center for Health and Safety Culture are engaged in a project to address distracted driving in Idaho. This project seeks to improve traffic safety and reduce injuries and fatal car crashes by utilizing the Positive Culture Framework across the social ecology to transform driving culture.  Throughout this multi-year project, the Center will provide trainings on the PCF framework, develop and implement baseline surveys to measure existing positive norms, perceived norms, and critical gaps regarding distracted driving.  The Center will develop and implement efforts focused on workplaces, high schools, and general adults across the state.

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