Drug Free Action Alliance

The Center completed a project to provide recommendations and training support to Ohio’s Drug Free Action Alliance (DFAA). The project included reviewing DFAA’s media developed for its “We Are the Majority” campaign and providing recommendations to make the media more effective based on social norms marketing best practices. We provided two one-day trainings (one for adults and one for youth) on effectively using social norms marketing strategies in prevention. The Center also created media pieces focused on community adults, parents, and youth to begin to establish the brand “We Are the Majority.” The pieces included video, audio and print materials that communities can use to help connect the brand to commonly shared values supporting improved health and wellness for Ohio’s youth.

Back To Top