Thus, engagement in traffic safety by road users is an important component of a comprehensive Toward Zero Death (TZD) strategy. Also called “safety citizenship,” focusing on growing prosocial, traffic safety related behaviors by everyone is a strategic shift from focusing on directly impacting the behavior of an often small group engaging in risky behaviors. The strategy is to foster more active engagement by the larger majority of safe road users to influence the behaviors of the smaller risk group – thus shifting from a compliant model of safety (“avoiding violating laws”) to a commitment model of safety (“I choose to be safe and want those around me to be safe”).
The Center developed, implemented, and analyzed surveys to better understand the cultural factors that influence traffic safety citizenship. Recommendations based on the analyses seek to inform strategies to grow traffic safety citizenship.
For more information, visit MDT Transportation Pooled Fund Traffic Safety Culture. Final reports can be found at http://www.mdt.mt.gov/research/projects/safety-citizenship.shtml.