Ad campaign aims to dispel idea that most Alaska kids drink

A great article from one of our previous guide communities local publications’,  the News Miner, talks about our framework. 

[“If we want health to occur, we don’t start with sickness,” Finkelstein said. “Saying that, this is not a Pollyanna campaign. It’s not about just be(ing) happy … It can be sad. It can be angry … and you don’t have to drink to cope with those feelings. Kids can relate to that. It’s human.”

Be [You] is based on the positive community norms framework, similar to the positive assets model used by the Anchorage School District. The idea is to provide support to teenagers throughout the state while promoting positive community among their peers.] – Weston Morrow,  News Miner 

Click “Ad campaign aims to dispel idea that most Alaska kids drink” to read more.

Back To Top