In partnership with the Minnesota Department of Transportation, the Center for Health and Safety Culture and CHI St. Joseph’s Health are engaged in a project to understand how culture impacts traffic safety behavior in a Park Rapids, Minnesota while creating common language, common understanding, and a portfolio of strategies to positively impact traffic safety culture. This multi-year project is divided into three phases 1. Establish community partnerships, 2. Develop traffic safety culture strategies, and 3. Implement traffic safety strategies. Throughout this project, the Center will provide training on the Positive Culture Framework, develop and implement surveys to assess values, attitudes, beliefs, and behaviors regarding prioritized traffic safety issues, develop a toolkit of traffic safety culture strategies, and implement selected strategies across the social ecology including adults, students, workplaces, and law enforcement in Park Rapids, Minnesota.